# Thirky — A maior rede de mídia em cardápios digitais do Brasil

> Thirky is the largest digital menu advertising network in Brazil.
> We connect brands to consumers at the exact moment of purchase decision inside 30,000+ restaurants, bars, bakeries, and cafés.

## What is Thirky?
Thirky places brand advertisements inside digital menus used by restaurants and food establishments. When a consumer opens a menu to choose what to eat or drink, they see brand messages in native, non-intrusive formats. This is the moment of highest purchase intent — the consumer is actively deciding what to consume.

## Key Facts
- **Network**: 30,000+ connected establishments across 590 cities and 26 states in Brazil
- **Monthly reach**: 250 million+ impressions, 42 million+ sessions
- **Average session**: 5 minutes of active attention
- **Skip rate**: 0% — ads are embedded in the menu experience
- **Audience**: 25 million people reached; 54% women; 57% aged 18-34
- **Brand safe**: 100% brand-safe environment (restaurants, cafés, bars)

## Ad Formats
1. **Pop-up** — Full-screen ad shown when the menu opens. Zero competition for attention.
2. **Lista (In-feed)** — Native insertion between menu items. Contextual and non-intrusive.
3. **Destaque (Premium Banner)** — Fixed banner at the top of the digital menu. Guaranteed visibility.

## Targeting Capabilities
- **Geographic**: City-level targeting (590+ cities)
- **Temporal**: Daypart targeting (breakfast, lunch, happy hour, dinner)
- **Demographic**: Age, gender, social class
- **Contextual**: Establishment type (bar, restaurant, bakery, pet-friendly, etc.)

## Notable Clients
Major brands and agencies trust Thirky: Coca-Cola, Ambev, Red Bull, Visa, Uber, Unilever, Nubank, Diageo, Campari, Estrella Galicia, BTG Pactual, Brahma, and 40+ leading advertising agencies including Ogilvy, WPP, Publicis, Dentsu, AlmapBBDO, Africa, Gut Agency, and more.

## Business Model
- Establishments are compensated for hosting ads, ensuring brand messages are welcomed
- Full real-time analytics dashboard: impressions, clicks, reach, frequency, ROI
- Metrics available per city, per establishment, per ad format

## Contact
- Website: https://www.thirky.io
- Instagram: https://www.instagram.com/thirky.br/
- LinkedIn: https://www.linkedin.com/company/thirky/
- Schedule a meeting: https://meetings.hubspot.com/carlos-gaissler